PROJECTS
Bitcoin educator and influencer Najah Roberts believes everyone should have equal access and opportunity to take advantage of the new digital future, especially disenfranchised Black and Brown communities.
Najah and her team ambitiously venture out on a cross-country 40 city road trip every Summer called The Digital Financial Revolution Tour to educate, empower, and spread the word about how Cryptocurrency can change lives. We worked hard to bring Najah's impactful vision to life from the ground up.
WHAT WE DID
Logo, Web Design & Brand Assets
Marketing Campaigns & Strategy
Motion Graphics
Print & Digital Media
Merch Design & E-Commerce
Art & Creative Direction
Tour Operations & Management
Sponsor & Attendee Experiences
CRM Structure & Attendee Management
Social Media Aesthetics & Strategy
Copywriting & Strategic Narrative
PROJECT HIGHLIGHT
We created the campaign "Control Your Coin", a theme that signifies the importance of users taking full control of their digital assets and not leaving it in the custody of online exchanges like Robinhood, Coinbase, and the now infamous FTX.
After the very public FTX scandal there was a lot of mistrust and fear for newcomers in Cryptocurrency. We took this negative narrative and turned it into a positive teachable moment, putting emphasis on proper education, safe practices, and custodianship. "Control Your Coin" is about empowerment and confident, well-informed investing; the opposite of fear.